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Birla Opus Paints unveils its 4th factory at Chamarajnagar, Karnataka
19 November, 2024
Birla Opus Paints raises capacity to 866 MLPA, catapults to become the 2nd largest decorative paints player by installed capacity
Chamarajnagar, Karnataka, India: Chairman of the Aditya Birla Group, Mr. Kumar Mangalam Birla, today unveiled the fourth plant of Birla Opus Paints, a division of Grasim Industries Ltd., at Chamarajnagar, Mysore. This fully automated, integrated paint plant commenced its commercial production today which raises the company’s manufacturing capacity to 866 MLPA (Million Litres Per Annum) and catapults Birla Opus Paints to become the 2nd largest decorative paints player by installed capacity.
Mr. Kumar Mangalam Birla, Chairman, Aditya Birla Group said, “Our paints business speaks to a new India, a confident and aspirational India. Our aspirations embody this spirit of a bold, confident India. The launch of Birla Opus Paints earlier this year marked a pivotal moment in the Indian paints industry as we look to redefine the industry. The business is progressing in line with the plan with an impactful journey so far and is on track to hit the revenue target of Rs.10,000 Cr within the first 3 years of full-scale operations.” He added, “To cater specifically to the growing needs of the southern region, our fourth state-of-the-art manufacturing facility in Chamarajnagar supports our growth strategy. This new facility will help us provide quality products and services to customers with increased responsiveness, underscoring our unwavering commitment to becoming a leader in the decorative paint industry.”
The Chamarajnagar plant, with a capacity of 230 MLPA, will produce water-based paints, enamel paints and wood finish paints. The water-based paints will use in-house manufactured advanced emulsions as key raw material through a unique polymer synthesis process helping the company offer innovative paint features like multi-stain resistance, outstanding dirt resistance, crack bridge-ability and high scrub resistance leaving no furniture marks when consumer paints with Birla Opus luxury products. The solvent-based paints will use in-house resins with exquisite designer molecules for high corrosion resistance, better durability, faster drying and superior gloss. The plant is fully sustainable with zero liquid discharge and equipped with 4th-generation manufacturing technology to manage the supply chain at lightning speed, with zero defects and end to end product traceability -- a first-of-its-kind feature.
Birla Opus Paints had previously outlined plans to establish six strategically located manufacturing plants with a total capacity of 1,332 MLPA, at an upfront investment of Rs.10,000 Cr. The paints business has already incurred a total capex of Rs. 8,470 Cr. (85% of the total project costs). Currently, four plants are operational, contributing 866 MLPA. Of the remaining two, the Mahad plant near Pune has entered trial production, while the Kharagpur plant near Kolkata is progressing as planned.
Mr. Himanshu Kapania, Director, Aditya Birla Group, said, "Birla Opus Paints continues to make rapid strides as part of its growth journey. With 4 out of our 6 state-of-the-art, fully automated manufacturing plants now operational across Panipat, Ludhiana, Cheyyar and Chamarajnagar, we are well-positioned to meet growing demand by having higher supply capacity. The inauguration of our fourth plant marks a key milestone, reinforcing our commitment to progress."
At the time of launch, Birla Opus Paints had committed to offer the widest product range with 145+ products and 1,200 SKUs across water-based paints, enamel paint, wood finishes, waterproofing and wallpaper. As of September 2024 end, the company has already placed 129 products out of planned 145+ products with over 900 SKUs. The launch of the Chamarajnagar plant will help Birla Opus Paints expand its product portfolio with exclusive products like Indian PU wood finish, and special factory-made shades of enamels, besides bringing down logistics cost to serve the market better. The product quality is already receiving excellent feedback from customers and painters as business is recording robust month-on-month growth.
Mr. Rakshit Hargave, CEO, Birla Opus Paints, said, “Our dedication to cutting-edge R&D, ESG initiatives, and smart factory technology is delivering the best quality of decorative paints in the country with host of differentiated product features for the entire eco system. The opening of our fourth fully automated factory is a reinforcement to our commitment of building a successful paints business in India.”
Birla Opus Paints today also announced the pilot launch of its Franchisee led Painting Services - PaintCraft Partner to supplement its direct painting services.
The company’s confidence on the quality of its products is reflected in the latest advertising campaign ‘Naye Zamane Ka Naya Paint' showcasing innovative features - like no marks scuff resistant paint, excellent dirt pickup technology, high coverage, 10% free paint promotion and warranty on the entire range of products up to 16 years etc after a memorable launch campaign - ‘Duniya Ko Rang Do'.
Birla Opus Paints is now available in over 4,300+ towns pan-India covering all large and mid-size towns in every district of the country and fast spreading across small towns and rural markets.
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August 2023
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GRASIM INDUSTRIES LIMITED, Birla Paints division
9th floor, Birla Centurion, Century Mills Compound, Pandurang Budhkar Marg, Worli, Mumbai– 400030, Maharashtra, India.
Registered Office:
Birlagram, Nagda- 456 331 (M.P.) Tel: (07366) 246760-66, Fax: (07366) 244114, 246024, CIN: L17124MP1947PLC000410
Allwood Contractor App Helpdesk
Call: 1800 120 1234, Monday to Saturday, 09:30 am – 6:30 pm (Except Public Holidays).
Product Warranty
Terms and Conditions for product warranty registration of Birla Opus products
The Warranty shall be effective from the date of purchase of the Product as per the tax invoice (“Warranty Start Date”), provided that painting work is fully complete, and the Consumer registers the Product for warranty.
The Product must be registered within 15 days from the date of purchase by calling customer care at 18001201234 or registering on www.birlaopus.com and furnishing purchase details as required during the Warranty registration.
The Warranty shall be valid for parameters and period as defined in the respective product warranty document (‘Warranty Period’) from the Warranty Start Date.
Upon settlement of any claim, Warranty of replaced Product will not start afresh, and will continue for the remainder of the Warranty Period from the Warranty Start Date.
If there is a break/ lag in completing the painting work, the registration of the Warranty and Warranty Start Date will be determined by the Company at its sole discretion.
The Company may appoint a person to examine and confirm the application of the Product as per the directions specified prior to registering the Warranty.
For registering of Warranty, where quantity of Product purchase is equal to or more than 200 litres, please call our Helpline on 1800 120 1234 with requisite details. The registration of Warranty in such cases is subject to a satisfactory pre‐inspection at site by Company’s representative.
- For the warranty to be applicable:
- Minimum volume of the product required to be purchased needs to be met
- Birla Opus recommended system needs to be used
- Product coverage and application guidelines need to be adhered
For more details, please refer to respective product specific warranty document and product information sheet.
Consumer may raise a claim within 30 days of discovering issue(s) noticed on the affected areas based on Warranty Parameters/ scope
The Consumer is required to notify the Company of the issue(s) noticed along with the invoice details, sample pictures and basis for Warranty invocation by contacting the customer care at 1800 120 1234. The Consumer shall provide such additional details as required by the Company and/or allow the Company to visit/inspect the painting site either in portion or entirety at the Company’s discretion.
In case where the Company decides that the Warranty is applicable on the issue(s) noticed on the affected areas, the Company shall bear the Replacements Costs as detailed in respective product warranty document to repair/ repaint the affected areas.
Replacement Costs shall mean the cost of material and labour required to correct the affected portions, as determined by the Company.
In case where the Company decides that Warranty is not applicable, the same shall be communicated to the Consumer.
Warranty is applicable only to the affected area where the Product is used in accordance with application guidelines and not to the rest of the areas.
In case the Consumer carries out repair works on the areas covered under the Warranty, the same shall be at their own risk and the Company’s Warranty on the Product shall not be valid on such repaired areas.
The Warranty will cover only manufacturing defects of the Product and will not cover any defects arising out of factors not in control of the Company. For more details of exclusions, please refer to the warranty document of respective product.
Except expressly stated, the Company disclaims any liabilities whether in contract, tort or otherwise. The Company makes no warranty regarding merchantability or fitness of products for any particular purpose.
The Company shall not be held liable towards loss or damages of incidental, indirect or consequential nature or for any value more than the tax invoice value.
In case of any disputes, exclusive jurisdiction of the courts of Mumbai shall apply. Governing laws shall be Laws of India.
The facts and all matters concerning any Warranty/ claim/ dispute will always be kept confidential by both the Consumer and the Company.