AinakWala, The Optical Store by Neehal Kinariwala

What could've been a "scalable showroom" style brief, was taken up a notch & transformed by the vision of Team Ainakwala and Neehal Kinariwala for their first retail outlet in Ahmedabad. The core idea was to integrate local art forms and artisans' work into the space through interactive elements, thereby making the stunning products stand out. 

To complement the pops of colour that the local art brought in, Neehal arrived at a muted grey shade that would make for a luxurious ambience. Team Birla Opus developed a custom shade that perfectly encapsulated this sense of style and produced it in a matte finish in Calista Ever Wash, a highly washable product perfect for retail environments.