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India Iconic - Once upon a time

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Once upon a time the story of India when it danced with vibrant colours, each shade representing a unique story that is captivating even today. Ancient places of worship dressed in the vibrant colours of saffron and gold, that now stand as testaments to unwavering faith, while magnificent monuments in earthy tones symbolise craftsmanship and honour. Even our clothing, like the flowing Ajrakh fabrics adorned with colourful patterns, embodies the traditional arts, which we proudly cherish. Within the realm of art, the extraordinary brushstrokes of Raja Ravi Varma's portraits bring deities to life in deep and muted hues. Miniature paintings dazzle with their intricate details and vibrant colours, exhibiting the skill and passion of our artists of our country.

 

These hues, deeply rooted in India's rich heritage, serve as inspiration for this collection, paying homage to our nation's legacy. Embrace these colours, embrace the spirit, and let your surroundings reflect the beauty that is India.

Faith & Grace
Faith & Grace

Sri Bhootanaatha Gudi Hindu Temple - Aditya Birla Paints

Faith & Grace

Shah E Hamdan R.h Mosque - Aditya Birla Paints

Faith & Grace

Temple of South India - Aditya Birla Paints

Faith & Grace

Kerala Folk Face Painting - Aditya Birla Paints

Faith & Grace

Maitreya Buddha at Thiksey Monastery in the Indian Himalaya - Aditya Birla Paints

In the heart of India's spiritual landscape, vibrant colours intertwine with divine energy. Picture the rock-cut temples, their ancient walls adorned in bright hues, echoing the fervour of devotion that has travelled through centuries. Journey to the serene monasteries, where warm colours envelop devotees in a comforting embrace, guiding them towards inner peace. Along the sacred ghats of Banaras, vibrant shades reflect the fierce faith that flows along the holy river. Inspired by these marvels, this story captures the essence of India's spiritual journey, infusing spaces with the warmth and brightness that illuminate the soul's path to enlightenment.

Buddhist prayer BG 6030
Sufi poetry BG 6069
Devotion NN 9166
The monk's robe NN 9270
A painting in Thiksey RR 3053
Jaali sunsets YR 2110
Court Artist

In the serene painting "Radha in the Moonlight" by Raja Ravi Varma, the luminous Goddess Radha sits at ease on the rocks near glimmering water, her presence a beacon of tranquillity. Yet, it's not just Radha's radiance that captivates but the depth of colour that Raja Ravi Varma masterfully employs. His palette, rich with deep, muted hues, tells stories beyond words. Ravi Varma's colours resonate with timeless elegance across his oeuvre, from mythological narratives to regal portraits. Inspired by his genius, we've crafted a a story that echoes his reverence for subtlety and sophistication.  Bring a touch of history and artistry into your spaces, and let your walls become canvases and colours, storytellers.

Old lineage BB 5012
A courtesan's favour BG 6075
Damayanti's dream NN 9342
Gulabi chai from 1894 RR 3059
Yesterday's lotus petals RR 3153
Mysuru silk RR 3174
Fort & Palaces
Fort & Palaces

India - Rajasthan - Jaipur - Amber Palace - Aditya Birla Paints

Fort & Palaces

Adalaj Stepwell - Aditya Birla Paints

Fort & Palaces

Maotha Lake Jaipur: a Mirror to the Amber Fort - Aditya Birla Paints

Fort & Palaces

Hawa Mahal Jaipur India - Aditya Birla Paints

Fort & Palaces

Charminar Hyderabad India - Aditya Birla Paints

The Taj Mahal, an architectural marvel, stands tall with its pristine white marble facade, rightfully claiming its place among the wonders of the world. Within its walls lies a delightful display of colours, from the delicate floral motifs painted with natural dyes to the intricate patterns across the walls. Another architectural gem, Akbar’s Tomb, showcases a different colour story. The rich red sandstone walls of this majestic mausoleum evoke a sense of royalty and power. Venturing further, Itimad-Ud-Daulah's Tomb greets visitors with intricate marble inlays in warm yet majestic shades. Elaborate floral patterns and colourful geometric motifs come alive, showcasing the exquisite craftsmanship of the Mughal era. 


With this story, we have tried to bring the essence of these architectural wonders to life . Make your home a testament to the grandeur of the past and the vibrancy of its present with this palette.

Chiffon and pearls NN 9072
Burfi at the wedding NN 9122
Flower carpets in spring RR 3066
Jaipur red RR 3068
Sanganeri sunrise YG 8147
Latticed window YY 1108
Ancient India
Ancient India

Marble Arch Window With Details Ornaments and Colorful Gems of the Taj Mahal - Aditya Birla Paints

Ancient India

Taj Mahal Mosque Mihrab - Aditya Birla Paints

Ancient India

Taj Falaknuma Palace - Aditya Birla Paints

Ancient India

Taj Mahal Unesco World Heritage - Aditya Birla Paints

Ancient India

Agra Fort India - Aditya Birla Paints

As the sun ascends over the Pink City of Jaipur, a medley of warm and soft colours emerges from the ancient architecture that graces its streets. The majestic Hawa Mahal stands at the heart of the city, its blush tones consistent with the architectural style of Jaipur's other monuments. Inside, intricate designs grace its walls, echoing ancient craftsmanship. Across the courtyard lies the City Palace, adorned with shades of ivory and gold, reflecting tales of royalty. Go further and the Amer Fort rises proudly in earthy terracotta and sun-kissed yellows, a fortress of strength and history.  The Jantar Mantar observatory emerges with its sandstone structures, bathed in tones of amber and ochre, a testament to ancient wisdom. 
 

Inspired by these majestic landmarks, this story imbues spaces with the timeless charm of India’s ancient palette, where every shade reflects the city's rich history and vibrant spirit.

Nawab's swan song BB 5026
The queen's durbar NN 9172
The king's elephant NN 9419
Mehrunnissa's saffron RR 3029
Roses at Manik Mahal RR 3150
Poems in marble WW 0047
Art Decor 1
Art Decor 1

The Elgin Fairlawn - Kolkata - Heritage Hotel - Aditya Birla Paints

Art Decor 1

Regal Cinema Mumbai - Aditya Birla Paints

Art Decor 1

Art Deco Building of Indian Marchent’s Chembers - Aditya Birla Paints

Art Decor 1

Soona Mahal India - Aditya Birla Paints

Art Decor 1

Ram Mahal - Bombay Art Deco - Aditya Birla Paints

In the bustling streets of Mumbai, Kolkata's charming corners, and Chennai's bustling boulevards, Art Deco architecture tells stories of a bygone era. Each curve, line, and splash of colour speaks of a time defined by sophistication. From the deep accents of Art Deco in Mumbai’s Marine Drive to the soft colours adorning Kolkata's Metropolitan Building, and the bold statements of Chennai's Royapettah Clock Tower, these architectural wonders captivate with their timeless allure. Inspired by the soft hues and intricate patterns of these iconic landmarks, we have crafted a story that pays homage to their legacy. Choose these colours and let your walls echo the spirit of India’s fascinating Art Deco style.

Men in blue BB 5014
A silent movie star BB 5133
Paris to Bombay RR 3133
Patiala diamonds WW 0149
Regal cinema YR 2109
Borrowed from aunty Irene YY 1107
Metal Moldings
Metal Moldings

Copper Camping Teapot - Aditya Birla Paints

Metal Moldings

Decorative Plate Made of Wood - Aditya Birla Paints

Metal Moldings

Antique Silver Finish Handcrafted Art - Aditya Birla Paints

Metal Moldings

Brass Nandi Statue - Aditya Birla Paints

Metal Moldings

Silver South Indian Dancing Face - Aditya Birla Paints

In a quiet corner of a workshop, a master metalworker hammers away at sheets of metal before carefully moulding them. These once unassuming sheets gradually take shape, evolving into captivating figurines. Their intricate details exhibit the ancient art of metal craft, of which there are numerous forms. 
 

The colours of Pembarthi handicraft shine with the warm, lustrous tones of brass that attract the eye. Bidriware's palette sings a more muted tune, with the contrast of blackened brass and radiant silver. Kashmiri Copperware dazzles with radiant copper hues and a shimmering patina while showcasing delicate floral motifs and geometric patterns. Every piece born from various metal crafts tells a rich story of India's traditional artistry. Inspired by these vibrant hues, this story captures the spirit of this unique craft. Choose this palette to infuse your space with timeless allure and artisanal charm.

Filigree earrings NN 9002
Vintage bracelets NN 9161
Silver kaahwa cups NN 9243
Nani's silver NN 9569
Dipped in gold YR 2043
Lal mitti YR 2133
Ajrakh
Ajrakh

Blue Print Ajrakh Fabric - Aditya Birla Paints

Ajrakh

Ajrakh Print Fabric - Aditya Birla Paints

Ajrakh

Brown Ajrakh Print on Cotton Fabric - Aditya Birla Paints

Ajrakh

Brown Hand Block Ajrakh Fabric - Aditya Birla Paints

Ajrakh

Ajrakh Hand Block Fabric - Aditya Birla Paints

Nestled in the heart of Kutch, where the land stretches like a golden quilt under the sky, stands a workshop buzzing with life. Here, artisans carefully block-print fabric using natural dyes, a time-honoured craft known as Ajrakh. Every delicate swirl and line in distinct colours like deep blues, warm greens, and rich maroons stands out against the fabric beneath. Inspired by the timeless charm of Ajrakh, this story came to life. Every shade in this palette reflects the beauty of these fabrics, infusing your home's walls with a touch of heritage and warmth.

Kutchi night BB 5046
Deers at dawn BB 5206
Rustic reveries NN 9253
An evening dream NN 9558
A flyaway dupatta RR 3158
Grape dye RR 3182
Kalamkari
Kalamkari

Lord Shiva Parvathi Painting - Kalamkari - Aditya Birla Paints

Kalamkari

Ancient Indian Kalamkari - Aditya Birla Paints

Kalamkari

Lord Ganesha Painting - Aditya Birla Paints

Kalamkari

Gautama Buddha Kalamkari - Aditya Birla Paints

Kalamkari

Digital Printed Kalamkari - Aditya Birla Paints

From vivid hangings in ancient temples to stretched fabrics in contemporary homes, Kalamkari remains one of India’s most cherished art forms. Hailing from Andhra Pradesh, this intricate craft involves hand-painting motifs onto fabric using natural dyes. The resulting palette is a delightful medley of hues, ranging from deep blues to warm browns. Its elaborate patterns, vibrant colours, and intricate motifs have sparked the inspiration for this story. Choose this palette as a celebration of tradition and artistic expression where deep and muted colours reign supreme. 

Peacocks in the wild BB 5167
An old fable NN 9105
Kalpavriksh NN 9182
Artisan's summer dream RR 3151
Block print sunsets YR 2159
Golconda gold YY 1119
Semi Precious
Semi Precious

White Marble Floral Trinket Box - Aditya Birla Paints

Semi Precious

White Marble Inlay Table Top - Aditya Birla Paints

Semi Precious

Marble White Plate Taj Mahal Inlay Decor Arts - Aditya Birla Paints

Semi Precious

White Marble Box With Inlay Work - Aditya Birla Paints

Semi Precious

Marble White Plate Taj Mahal Inlaid Handcarved Floral Inlay Decor Arts - Aditya Birla Paints

From the resplendent Taj Mahal in Agra to the serene courtyards of Rajasthan's palatial forts, marble inlay graces a myriad of architectural wonders in India. Employing muted and warm colours from semi-precious stones like malachite, carnelian, and jasper, each piece tells a story beyond its visual appeal. From the gentle warmth of ivory to the earthy richness of deep reds, the hues of marble inlay now lend a timeless charm to both traditional and modern interiors. This ancient craft, intricate and delicate, creates a palette of colours that have inspired this story. Offering a spectrum of warm colours, this collection captures not just the eye but also the craftsmanship behind this masterful art form.

Jaipur pottery BB 5071
Morning court in Avadh BB 5200
A shayar comes back BG 6141
Symmetrical gardens GG 7067
Ancestral rubies RR 3047
Nawab's kurta WW 0033
Miniature Painting
Miniature Painting

Fresco Paintings of Ancient Ajanta Buddhist Caves | Aurangabad, Maharashtra, India - Aditya Birla Paints

Miniature Painting

Visvantara Jataka, Ajanta Cave 17 - Aditya Birla Paints

Miniature Painting

Cave 17, White Elephant, Ajanta Caves - Aditya Birla Paints

Miniature Painting

Ancient Mural Painting in Ajanta Caves - Aditya Birla Paints

Miniature Painting

Gautam Buddha Statue in Ajanta Caves - Aditya Birla Paints

In the vibrant courts of medieval India, amidst royal exchanges and majestic architecture, Indian miniature paintings found their canvas. These miniatures, heavily influenced by Indian literature, adorned the pages of manuscripts, and stood as individual works of art. They visualized exciting fables and epic battles, bridging the gap for those unable to read. From the Janamsakhis to the Mughal empires, miniatures depicted India's diverse heritage with bright colours, intricate patterns, and elaborate detailing. These hues, so vividly captured in such a compact frame, inspired our story.Just as the miniatures narrated tales of valour and royalty, let your walls become storytellers, echoing India’s rich culture and history.

Wanderlust BG 6050
Faded letters BG 6056
Herons on the lake NN 9388
Mauve meadow PP 4091
Deep mustard YR 2052
Orange clay YR 2189
Classic Jewels
Classic Jewels

Silver Oxidised Cuff Bracelet - Aditya Birla Paints

Classic Jewels

Tribal Silver Oxidised Necklace - Aditya Birla Paints

Classic Jewels

Rajasthani Women Wear Ivory Bangles - Aditya Birla Paints

Classic Jewels

Silver Oxidised Necklace - Aditya Birla Paints

Classic Jewels

India Tribal in Orissa - Aditya Birla Paints

In the heart of remote villages, where time moves slowly, and traditions run deep, lies the legacy of India's tribal jewellery. Passed down through generations, these treasures speak volumes of ancient cultures. Muted metals in whites, greys, and browns are enhanced by intricate patterns skilfully crafted by tribal artisans. These subdued tones mirror the simplicity and depth of tribal life. They embody the spirit of resilience and unity, echoing the wisdom of ancestors who adorned themselves with such elegance. Inspired by these hues, our story pays homage to the timeless beauty of tribal jewellery, helping you infuse your space with a sense of tradition and reverence.

Royal rituals NN 9118
Fur and silk NN 9301
Garnet accents NN 9351
A brooch from England NN 9369
Enamelled dusk NN 9549
Parisian evenings NN 9564
Art Decor 2
Art Decor 2

Art Deco Mumbai - Aditya Birla Paints

Art Decor 2

Matunga Kanti Mahal Mumbai - Aditya Birla Paints

Art Decor 2

Taraporevala Aquarium - Aditya Birla Paints

Art Decor 2

The Saudades House Bandra - Aditya Birla Paints

Art Decor 2

Art Deco Mumbai - Aditya Birla Paints

In the bustling streets of Mumbai, Kolkata's charming corners, and Chennai's bustling boulevards, Art Deco architecture tells stories of a bygone era. Each curve, line, and splash of colour speaks of a time defined by sophistication. From the deep accents of Art Deco in Mumbai’s Marine Drive to the soft colours adorning Kolkata's Metropolitan Building, and the bold statements of Chennai's Royapettah Clock Tower, these architectural wonders captivate with their timeless allure. Inspired by the soft hues and intricate patterns of these iconic landmarks, we have crafted a story that pays homage to their legacy. Choose these colours and let your walls echo the spirit of India’s fascinating Art Deco style.

A victorian hangover GG 7138
Breakfast in South Bombay NN 9058
Afternoon at Asiatic NN 9170
Gin after cricket NN 9393
A short story by Manto NN 9426
Museum pearls NN 9521

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GRASIM INDUSTRIES LIMITED, Birla Paints division

 

9th floor, Birla Centurion, Century Mills Compound, Pandurang Budhkar Marg, Worli, Mumbai– 400030, Maharashtra, India. 
 

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Birlagram, Nagda- 456 331 (M.P.) Tel: (07366) 246760-66, Fax: (07366) 244114, 246024, CIN: L17124MP1947PLC000410  
 

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