Stay connected with us on social media
Welcome aboard
Your firm <name> has been successfully registered with us!
Dive in and leverage inspiration, tools, and resources crafted for professionals like you.
Location Information
Confirm firm location
<address>
You’ve just painted your wall. The colour looks perfect in the tin, the first coat dries beautifully, and everything seems on track. But a day later, when sunlight hits the wall, something feels off. Certain patches look shinier than others. Some areas appear duller. Suddenly, the wall has a slightly patchy paint appearance that you can’t unsee.
This is a very common issue in home painting known as the flashing paint defect. While it may not affect the durability of the paint, it can certainly affect how smooth and uniform your walls look.
In this guide, we’ll break down what flashing is, the common causes of paint flashing, and practical ways homeowners can avoid or correct it.
A flashing paint defect occurs when certain areas of a painted wall reflect light differently from others. Even though the same paint was used everywhere, some sections appear glossier while others look flatter. This difference in light reflection is known as paint sheen variation.
Flashing usually appears only when light falls on the wall from the side, like natural daylight from a window or a ceiling light shining across the surface. Instead of looking smooth and uniform, the wall ends up with an uneven paint finish that feels slightly blotchy or inconsistent.
While it may look frustrating, flashing is usually linked to the painting process, not the paint itself.
If you’re wondering what went wrong, you’re not alone. Many homeowners encounter flashing after repainting a room.
Here are some of the most common causes of paint flashing.
Walls often have small repaired areas, like filled cracks, nail holes, or sections treated with putty.
These spots tend to absorb paint differently from the rest of the wall. If they’re not properly primed, they can dry with a slightly different sheen, leading to visible paint sheen variation.
| Our Recommendation: To avoid an uneven paint finish, apply One Pro Smooth Primer on interior walls before painting. It helps create a uniform base, improves paint adhesion, and ensures the topcoat dries evenly across the entire surface. |
Painting might seem straightforward, but the way paint is applied matters a lot. If some sections get a thicker coat while others get a thinner layer, they may dry differently.
That’s when you start seeing an uneven paint finish.
Primer may not be the most exciting step in painting, but it’s one of the most important.
Without primer, different parts of the wall absorb paint at different rates, especially if the surface includes plaster, putty, or older paint layers. This uneven absorption often leads to a patchy paint appearance.
It’s tempting to fix a small spot with a quick touch-up once the paint dries. But these patches can sometimes stand out because they dry with a slightly different sheen.
Even if the colour matches perfectly, the surface reflection may not.
| Tip: Check the wall in daylight before wrapping up the job. Flashing is only visible when natural light hits the wall at an angle. Taking a quick look during the day can help you spot an uneven paint finish early. |
The best way to deal with flashing is to prevent it in the first place. A few careful steps during the painting process can make all the difference.
Good paint results begin with proper surface preparation. Sand repaired areas so they blend with the rest of the wall. A well-prepared base helps the paint spread and dry evenly.
Using reliable wall preparation products helps create a uniform surface that reduces uneven absorption.
Primer acts like a balancing layer for your wall. It seals porous areas, evens out the surface, and gives the paint a consistent base to adhere to.
This simple step goes a long way in preventing paint sheen variation and reducing the chances of a patchy paint appearance later.
Try to maintain even pressure when using a roller and avoid spreading paint too thin.
Professional painters often work section by section, ensuring the paint layer stays consistent across the wall. This helps avoid an uneven paint finish
| Tip: Maintain a “wet edge” while painting by slightly overlapping each new roller stroke with the previous one while the paint is still wet. This technique helps prevent visible lap marks and minimises variations in sheen, ensuring a smooth, consistent finish across the entire surface. |
Many homeowners stop after one coat, especially if the colour looks good already. But for a truly smooth finish, two coats are usually essential. The second coat helps even out the paint layer and reduces the chances of a flashing paint defect.
| Our Recommendation: High-quality interior paints, such as Style Colour Smart, are designed to provide better coverage and more consistent finishes across surfaces. |
If the flashing paint defect has already appeared, don’t worry, it can still be corrected.
Here’s how to fix flashing paint in a practical way.
This helps reduce differences in sheen between glossy and dull areas.
Primer evens out surface absorption and prepares the wall for repainting.
Instead of touching up one small spot, repaint the entire wall or section. This ensures a consistent finish and eliminates the patchy paint appearance.
| Tip: Avoid spot corrections whenever possible. Small touch-ups often stand out once the paint dries. Repainting the full wall section usually gives a much more even and professional-looking finish. |
A flashing paint defect can feel frustrating, especially after putting time and effort into painting your home. But in most cases, it simply comes down to preparation and application.
With proper surface preparation, a good primer, and consistent painting techniques, it’s much easier to avoid issues like uneven paint finish.
And when you pair the right process with thoughtfully designed painting solutions, like those from Birla Opus, you’re setting your walls up for a finish that looks just as good in sunlight as it does right after the paint dries.
Pick Your Colours – Explore the Birla Opus Colour Catalogue and find the perfect shade for your space.
Visualise Your Walls – Try the Birla Opus Visualiser and see how different paints look in real time.
Browse Paint Products – From interiors to exteriors, textures to wood and metal, discover our complete range.
Book Painting Services – Get expert end-to-end painting solutions from Birla Opus professionals.
Opus Assurance – Enjoy superior painting backed by our commitment to quality with easy registration, hassle-free claims, free repainting (product + labour), and the freedom to choose your preferred contractor.
Paint Cost Calculator - Use the Birla Opus Paint Cost Calculator to get a quick cost overview for your space
Painting your home is fun and hassle-free when planned well. For that, you must know all about various aspects of the painting process. Find answers to all your paint questions here!
Get vibrant ideas, expert decor tips, and colour trends to keep you updated
Item added to cart
Terms and Conditions
This Website/ App is owned by Grasim Industries Limited, Birla Paints division (“Grasim”).
“we” / “us” / “our” means Grasim Industries Limited (Grasim)
“You” or “your” means any person who visits our Website/ App.
Please read these Terms and Conditions of use carefully before using this Website/App. The Terms and Conditions set forth below (the "Terms") as well as those contained in the Privacy Policy of the Website/App governs your use of the Website/App and are legally binding on you. If you do not agree to all of these Terms or Privacy Policy, do not use access or otherwise this Website/App or any information contained on the Website/ App.
Your use of the Website/App shall be deemed to be your understanding of, and agreement, to each of the Terms set forth herein. Grasim may revise and update these Terms from time to time. Your continued usage of the Website/App shall be considered as an implied acceptance/deemed consent to abide by these Terms for usage of this Website/App.
Privacy Policies
1. PURPOSE
Thank you for visiting our Website/ App. This Website/ App is owned by Grasim Industries Limited, Birla Paints division (“Grasim”). This Privacy Policy is designed to tell you about our practices regarding collection, use, and disclosure of information that you may provide via this Website/ App. Grasim is committed to protecting the privacy of every individual who installs and/or uses the Website/App. We have adopted the following Privacy Policy, which sets out the basis on which any personal data we collect from you, or that you provide to us, will be handled and dealt by us through your use of the Website/App. Please be sure to read this entire Privacy Policy before using, or submitting any information, to this Website/App, which is intended for use by residents of India.
2. SCOPE OF APPLICATION
3. DATA GATHERING
Collection of Information: We may collect information that you share with us through your use of our Website/App, for example by:
4. OUR USE OF YOUR INFORMATION
Our primary goal in collecting personally identifiable information is to provide you with a smooth, efficient and customized experience. This allows us to provide services and features that are most likely to meet your needs, and to customize the Website/App and our services to make your experience easier. We may use the information we collect from you to provide you with information and services that you request from us. We use personally identifiable information in the files we maintain about you, and the other personally identifiable information we obtain from your current and past activities on the Website/App to provide you with services.
4.1. Our Disclosure of Your Information
4.2. Changing Your Personally Identifiable Information
In case you request to remove your personally identifiable information from our records, we will retain such information in our files and databases, in order to use it in some unavoidable circumstances, such as to resolve disputes, troubleshoot problems, and enforce our terms and conditions. Further, such prior personally identifiable information is never completely removed from our databases due to technical and legal constraints, including stored "back up" systems. Therefore, you should not expect that all of your personally identifiable information will be completely removed from our databases in response to your requests.
6. SECURITY
Grasim will use reasonable security measures to safeguard the confidentiality of your personal identifiable information. Although we will put our best efforts to protect your personal data, we cannot guarantee the security of your data transmitted to our Website/ App; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features which are appropriate to the type of personal information you have provided to try to prevent unauthorised access or inadvertent disclosure. However, you agree and acknowledge that "perfect security" does not exist on the Internet.
7. CHANGES TO OUR PRIVACY POLICY
We reserve the right to change, suspend, or discontinue any aspect of the Website/ App at any time. Any modifications we may make to our privacy policy in the future will be posted on this page. Continued use of the Website/App will signify that you agree to any such modifications.
8. LEGAL DISCLAIMER
This is the official Website/ App of Grasim Industries Limited and provides general information about Grasim Industries Limited. The information and content are based on the laws applicable in India. While efforts are made to keep the information on this Website/App accurate and timely, Grasim does not guarantee or endorse the content, accuracy or completeness of the information, text, graphics, hyperlinks and other items contained herein or on any other server. This Website/ App and the materials, information, and references to services and products if any herein, including without limitations, text, graphics and links, are provided "as is" without representations or warranties of any kind, whether express or implied. To the fullest extent permissible, Grasim disclaims any warranties, express and/or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, non-infringement, freedom from computer virus and warranties arising from course of dealing or course of performance. Grasim does not represent or warrant that the functions contained in the Website/ App will be uninterrupted or error free, that defects will be corrected or that the Website/App or the server that makes the Website/App available are free of viruses or other harmful components. Grasim does not make any warranties or representations regarding the use of the materials in the Website/App in terms of their completeness, correctness, accuracy, adequacy, usefulness, timeliness, reliability or otherwise. Users, shall always keep indemnified, defend and hold Grasim, its affiliates, and their respective officers, directors, employees and agents harmless, from and against any claims, demands, causes of action, debts or liability, costs and expenses, including, without limitation, attorney's fees, based upon or relating to a third party claim against Grasim arising from any action or inaction of User or for any liability or expense-due to claims for personal injury or damage to property arising out of the fault or negligence of the User. Grasim is not responsible for any special, indirect, incidental or consequential damages that may arise from the use of or the inability to use, the Website/App and/or the materials contained on the Website/App irrespective of whether the materials contained on the Website/App are provided by Grasim. The contents of this Website/App are subject to change without notice. Commercial use of any of the contents of this Website/App in any manner is prohibited without prior written permission from an authorised person. No reproduction of any part of the Website/App may be sold or distributed for commercial gain nor shall it be modified or incorporated in any other work, publication or Website/App, whether in hardcopy or electronic format, including postings to any other App. Grasim reserves all other rights. No information on this Website/App shall constitute an invitation to invest in the listed companies belonging to the “Aditya Birla Group” conglomerate. Neither Grasim nor the entities belonging to the “Aditya Birla Group” conglomerate, nor their respective officers, employees or agents shall be liable for any loss, damage or expense arising out of any access to or use of this Website/App or any App linked to it, including, without limitation, any loss or profit, loss of business, loss of use, indirect, incidental or consequential loss. By viewing this Website/App you are deemed to agree to jurisdiction of the courts at Mumbai, India in respect of any action arising therefrom or related thereto.
If you have any questions about this Policy or other privacy concerns, you can also email us at legal.birlapaints@adityabirla.com
August 2023
9. Customer Consent
By agreeing to this privacy policy, you agree to receive promotional messages, offers, and updates from the Company via SMS, RCS (Rich communications message service), WhatsApp, Call, etc.
GRASIM INDUSTRIES LIMITED, Birla Paints division
9th floor, Birla Centurion, Century Mills Compound, Pandurang Budhkar Marg, Worli, Mumbai– 400030, Maharashtra, India.
Registered Office:
Birlagram, Nagda- 456 331 (M.P.) Tel: (07366) 246760-66, Fax: (07366) 244114, 246024, CIN: L17124MP1947PLC000410
Allwood Contractor App Helpdesk
Call: 1800 120 1234, Monday to Saturday, 09:30 am – 6:30 pm (Except Public Holidays).
Email: Opuscare@adityabirla.com
Product Warranty
Terms and Conditions for product warranty registration of Birla Opus products
The Warranty shall be effective from the date of purchase of the Product as per the tax invoice (“Warranty Start Date”), provided that painting work is fully complete, and the Consumer registers the Product for warranty.
The Product must be registered within 15 days from the date of purchase by calling customer care at 18001201234 or registering on www.birlaopus.com and furnishing purchase details as required during the Warranty registration.
The Warranty shall be valid for parameters and period as defined in the respective product warranty document (‘Warranty Period’) from the Warranty Start Date.
Upon settlement of any claim, Warranty of replaced Product will not start afresh, and will continue for the remainder of the Warranty Period from the Warranty Start Date.
If there is a break/ lag in completing the painting work, the registration of the Warranty and Warranty Start Date will be determined by the Company at its sole discretion.
The Company may appoint a person to examine and confirm the application of the Product as per the directions specified prior to registering the Warranty.
For registering of Warranty, where quantity of Product purchase is equal to or more than 200 litres, please call our Helpline on 1800 120 1234 with requisite details. The registration of Warranty in such cases is subject to a satisfactory pre‐inspection at site by Company’s representative.
For more details, please refer to respective product specific warranty document and product information sheet.
Consumer may raise a claim within 30 days of discovering issue(s) noticed on the affected areas based on Warranty Parameters/ scope
The Consumer is required to notify the Company of the issue(s) noticed along with the invoice details, sample pictures and basis for Warranty invocation by contacting the customer care at 1800 120 1234. The Consumer shall provide such additional details as required by the Company and/or allow the Company to visit/inspect the painting site either in portion or entirety at the Company’s discretion.
In case where the Company decides that the Warranty is applicable on the issue(s) noticed on the affected areas, the Company shall bear the Replacements Costs as detailed in respective product warranty document to repair/ repaint the affected areas.
Replacement Costs shall mean the cost of material and labour required to correct the affected portions, as determined by the Company.
In case where the Company decides that Warranty is not applicable, the same shall be communicated to the Consumer.
Warranty is applicable only to the affected area where the Product is used in accordance with application guidelines and not to the rest of the areas.
In case the Consumer carries out repair works on the areas covered under the Warranty, the same shall be at their own risk and the Company’s Warranty on the Product shall not be valid on such repaired areas.
The Warranty will cover only manufacturing defects of the Product and will not cover any defects arising out of factors not in control of the Company. For more details of exclusions, please refer to the warranty document of respective product.
Except expressly stated, the Company disclaims any liabilities whether in contract, tort or otherwise. The Company makes no warranty regarding merchantability or fitness of products for any particular purpose.
The Company shall not be held liable towards loss or damages of incidental, indirect or consequential nature or for any value more than the tax invoice value.
In case of any disputes, exclusive jurisdiction of the courts of Mumbai shall apply. Governing laws shall be Laws of India.
The facts and all matters concerning any Warranty/ claim/ dispute will always be kept confidential by both the Consumer and the Company.